Social media
Social media for small businesses: a simple weekly plan
Most small business owners don't struggle with social media because they don't know how. They struggle because there's no plan, so posting happens only when there's a spare minute, which is almost never. Here's the simple weekly rhythm I use with clients. It works for Facebook, Instagram, LinkedIn and your Google Business Profile.
The plan: three posts a week
You don't need to post every day. Three good posts a week, every week, beats seven posts one week and none for the next month. Consistency is what builds trust with your followers.
Monday: Helpful tip
Share one quick piece of advice your customers would value. A cleaning company might post "How often should you deep clean office carpet?" An insurance agency might share "3 things to check on your home policy before winter." Tips show you know your stuff and get saved and shared.
Wednesday: Behind the scenes or proof
Show your work: a finished project, a before-and-after, your team on the job, or a customer review turned into a simple graphic. People buy from businesses they feel they know.
Friday: Invitation
Give people a clear next step: book an appointment, call for a quote, check out a seasonal offer or visit your website. Keep it friendly, not pushy. One clear ask per week is plenty.
Make it easier on yourself
- Batch it. Set aside one hour a month to plan and create the month's posts, then schedule them ahead of time.
- Use your phone camera. Real photos of your business beat stock photos almost every time.
- Repeat what works. If a tip post did well, do another on a similar topic. You don't need a brand-new idea every time.
- Add a short video now and then. Reels and short videos usually reach more people than photos. Fifteen seconds of you or your work is enough.
- Answer comments and messages. Replying quickly is part of the job, and it often leads to bookings.
Which platforms should you be on?
Start where your customers already are. For most local service businesses that's Facebook and your Google Business Profile, plus Instagram if your work is visual. If you sell to other businesses, add LinkedIn. It's better to do two platforms well than five poorly.
How do you know it's working?
Likes are nice, but watch the numbers that matter: calls, messages, website visits and bookings. Check them once a month and adjust.
Want it done for you?
I create a monthly content plan, branded graphics and reels, and schedule everything for you. You approve every post before it goes out. Social media plans start at $497 a month. See the details on my Social Media page, or book a free 15-minute call.
Book a call or call 865-243-0962.
