A black and white logo for first light insurance group.

Client Overview:

Industry: Holistic Wellness


Services Provided: Custom, Responsive Website Design, Duda CMS Hosting, Email Campaign Integration, Mobile Optimization, Brand Awareness, SEO and Content Strategy.


Jill Hahn Holistic Wellness is a wellness service that empowers individuals to achieve their health and wellness goals through personalized holistic practices. The business offers nutritional guidance, life coaching, and wellness programs, designed to help clients achieve balance and well-being in their lives. The challenge was to create a professional, user-friendly online presence that would help attract clients, promote services, and improve online visibility.

Challenges:


Lack of Online Presence:

Jill Hahn Holistic Wellness was operating primarily through word of mouth and face-to-face interactions, with little to no digital footprint.


Client Conversion:

The existing website was outdated, lacked modern design features, and didn’t effectively communicate the unique value proposition of Jill's services, making it harder to convert visitors into paying clients.


Brand Awareness:

The business needed a stronger brand presence to attract a more extensive clientele, particularly those searching online for wellness coaching and health services.


Mobile Optimization:

With the increasing use of smartphones to search for services, it was important to ensure that the website provided a seamless experience across all devices.


Solution:

Biz Butterfly Media, a digital marketing and web design agency, was brought on board to create a fully customized responsive website for Jill Hahn Holistic Wellness. The goal was to improve client acquisition, enhance brand visibility, and ensure ease of access for clients seeking holistic wellness solutions.


Custom Websiter Design:

We implemented a tailored social media strategy aimed at increasing brand awareness and engagement. Our services included:

  • A modern, clean design was implemented to showcase Jill’s services, values, and holistic approach to wellness. The design emphasized visuals of nature, tranquility, and wellness, aligning with the brand’s philosophy.
  • A mobile-first approach ensured that the website was fully responsive across all devices, providing a seamless user experience on smartphones, tablets, and desktops.


Branding and Messaging:

  • The website design included custom branding that reinforced Jill Hahn Holistic Wellness as a trusted, approachable, and professional wellness service. Colors were refined to reflect calmness and serenity, which aligned with the holistic health services offered.
  • The messaging was carefully crafted to highlight Jill’s expertise, personalized approach to health and wellness, and success stories from past clients. Strong calls-to-action (CTAs) were placed strategically to drive conversions, such as scheduling consultations and signing up for wellness programs.


SEO and Content Strategy:

  • The website was built with search engine optimization (SEO) best practices in mind, ensuring high visibility on search engines for relevant keywords such as "holistic health coaching," "wellness programs," and "life coaching."
  • Biz Butterfly Media created content-rich pages for each service Jill offered, explaining the benefits of each program in detail while integrating targeted keywords. Blog sections and testimonials were added to establish credibility and trustworthiness.


Client Engagement:

  • A lead generation strategy was created with a newsletter/recipe sign up form. Visitors in exchange for their email addresses, signed up for healthy recipes and news, allowing Jill to build her email list for future marketing.


Social Media Integration:

  • Integration with social media platforms, including Instagram and Facebook, allowed Jill to cross-promote her services and engage directly with followers. This helped expand her online reach and connect with potential clients on platforms where they are already active.


Analytics and Tracking:

  • Google Analytics and conversion tracking were set up to track visitor behavior, helping Jill understand how visitors interacted with the site and which pages and services generated the most interest.

Results:


  • Increased Website Traffic: After the launch of the new website, Jill Hahn Holistic Wellness saw a 25% increase in website traffic within the first three months. Improved SEO ranking for relevant keywords led to more organic traffic from search engines.
  • Higher Client Conversions: With a user-friendly design, and clear CTAs, Jill’s website experienced a significant increase in conversions. Consultation requests grew by 15% within the first quarter post-launch.
  • Stronger Brand Presence: The professional and cohesive branding elevated the perceived value of Jill Hahn Holistic Wellness, making it easier for potential clients to trust the services offered. This increased brand credibility in a competitive market.
  • Enhanced Client Engagement: Social media integration led to a 15% growth in social media followers and better engagement with potential clients. The newsletter signup form resulted in a 25% increase in email sign-ups, providing Jill with a solid base for future marketing campaigns.
  • Mobile Optimization Success: The mobile-first design ensured that users on smartphones and tablets had an optimized experience. With over 50% of website traffic coming from mobile devices, the responsive design proved to be crucial for reaching clients on the go.

Conclusion:

The project successfully met Jill Hahn Holistic Wellness’ objectives of improving online visibility, increasing client conversions, and enhancing overall brand perception. The customized website design, SEO optimization, and streamlined email list integration allowed Jill to focus more on her clients and less on administrative tasks, ultimately driving growth and solidifying her brand as a trusted wellness coach in the market.


Through this case study, Biz Butterfly Media demonstrated how a tailored, responsive website design can significantly impact the success of small businesses in the wellness industry.