Client Overview:
Industry: Realtor / Real Estate
Services Provided: Custom, Responsive Website Design, Hosting and Website Maintenance, MLS Integration for Listings.
Buy Sell With Bell is a real estate service that specializes in helping clients buy and sell residential properties. The company prides itself on providing personalized service, in-depth market insights, and expert advice for buyers, sellers, and investors. However, Buy Sell With Bell was facing challenges with outdated digital platforms, inefficient property management tools, and limited online visibility. The company wanted to enhance its digital presence, streamline property management, and improve client engagement to grow its business.
Challenges:
No Existing Website: Buy Sell With Bell had no online presence, making it difficult to reach new potential clients. The business was relying entirely on word of mouth and traditional methods for marketing and lead generation.
Inefficient Property Listings Management: Without a digital platform to showcase properties, listing management was done manually, leading to inefficiencies, inaccuracies, and missed opportunities for timely updates.
Low Brand Visibility: Without an online presence, Buy Sell With Bell struggled to establish brand recognition and engage with a broader audience, particularly in the competitive real estate market.
Solution:
Biz Butterfly Media was brought in to create a professional, fully functional website that would establish Buy Sell With Bell’s online presence, enhance client interactions, streamline property management, and increase lead generation.
- Modern, Mobile-Responsive Design: A custom website was developed with a modern, clean design focused on user experience. The website was optimized to be fully responsive, ensuring it would function seamlessly on both mobile devices and desktops.
- Property Search & Property Listing Functionality: A robust property search integrated from MLS listings that allowed users to filter listings by price, location, property type, and other features. This made it easy for potential buyers to find properties that met their specific needs.
- Lead Generation Features: Prominent calls-to-action (CTAs) were placed across the website to encourage visitors to schedule consultations, view properties, or get in touch with Lynette.
- Google My Business: Buy Sell With Bell’s Google My Business profile was set up and optimized, improving the business’s presence in local search results and making it easier for clients to find their contact information and business hours.
Results:
Successful Website Launch:
- Within the first three months of the website launch, Buy Sell With Bell saw a 50% increase in website traffic. The mobile-responsive design and user-friendly layout resulted in a positive user experience, leading to more inquiries and engagement.
Increased Lead Generation:
- With the integrated lead generation tools, Buy Sell With Bell saw a 35% increase in leads generated through the website. The property search functionality helped convert passive site visitors into active prospects.
Enhanced Client Engagement:
- The website’s clean design, informative property pages, and CTAs made it easier for potential clients to reach out to Buy Sell With Bell, increasing overall client engagement by 25%.
Improved Brand Visibility:
- The SEO efforts paid off as Buy Sell With Bell started ranking higher for local real estate searches. They saw a significant improvement in local brand awareness, with a 25% increase in organic search traffic within the first quarter.
Conclusion:
By working with Biz Butterfly Media, Buy Sell With Bell successfully established a powerful online presence that allowed them to reach new clients, manage property listings more efficiently, and engage with leads more effectively. The fully responsive website and SEO optimization helped drive both traffic and conversions, while also improving the overall user experience. This transformation has positioned Buy Sell With Bell for continued success in a competitive real estate market, allowing them to connect with potential buyers and sellers more effectively and grow their business.
This case study highlights how an end-to-end digital solution can significantly impact a real estate business’s ability to generate leads, streamline operations, and establish a strong online brand presence.